Back in 2013, Cat (Managing Director of Doddl) dreaded the stressful, mess-filled mealtimes with her 3 young children under the age of 2. There would be food flying everywhere, frustrated hungry babies and simply not enough hands to feed three little mouths. Cat soon realised the source of the problem; standard children’s cutlery was simply a smaller version of adult cutlery and did not cater for a young child’s limited dexterity and coordination. Cat’s children found long slim handles difficult to control and they continued to use a ‘palmar’ or fist grip, making it incredibly awkward to use cutlery and difficult for them to feed themselves successfully, ending up with more food down their fronts or in their hair than in their mouths. Cat realised that children needed cutlery that was easy to use and specifically designed for their small hands. The concept of Doddl was born!
Cat embarked on months of research and began the process of developing early prototypes. In 2014, having been joined by her sister Rosie, Cat spent 18 months working with child development specialists and product designers to continue testing, designing and developing prototypes to develop what would become the flagship Doddl designs we have today. Following a successful launch in 2016, Laura joined the company in 2017, to help continue building Doddl into an iconic and global children’s mealtime brand. Doddl is now stocked in over 30 countries worldwide, with exciting new products in development.