About Doddl

Doddl creates innovative and functional products that help children eat independently. Recognised in industry awards and endorsed by child healthcare experts including Occupational Therapists, Nutritionists and Child Development Specialists, Doddl is designed and developed in Great Britain.

Our story

Back in 2013, Cat (Managing Director of Doddl) dreaded the stressful, mess-filled mealtimes with her 3 young children under the age of 2. There would be food flying everywhere, frustrated hungry babies and simply not enough hands to feed three little mouths. Cat soon realised the source of the problem; standard children’s cutlery was simply a smaller version of adult cutlery and did not cater for a young child’s limited dexterity and coordination. Cat’s children found long slim handles difficult to control and they continued to use a ‘palmar’ or fist grip, making it incredibly awkward to use cutlery and difficult for them to feed themselves successfully, ending up with more food down their fronts or in their hair than in their mouths.  Cat realised that children needed cutlery that was easy to use and specifically designed for their small hands. The concept of Doddl was born!

Cat embarked on months of research and began the process of developing early prototypes. In 2014, having been joined by her sister Rosie, Cat spent 18 months working with child development specialists and product designers to continue testing, designing and developing prototypes to develop what would become the flagship Doddl designs we have today. Following a successful launch in 2016, Laura joined the company in 2017, to help continue building Doddl into an iconic and global children’s mealtime brand. Doddl is now stocked in over 30 countries worldwide, with exciting new products in development.

Our story

Back in 2013, Cat (Managing Director of Doddl) dreaded the stressful, mess-filled mealtimes with her 3 young children under the age of 2. There would be food flying everywhere, frustrated hungry babies and simply not enough hands to feed three little mouths. Cat soon realised the source of the problem; standard children’s cutlery was simply a smaller version of adult cutlery and did not cater for a young child’s limited dexterity and coordination. Cat’s children found long slim handles difficult to control and they continued to use a ‘palmar’ or fist grip, making it incredibly awkward to use cutlery and difficult for them to feed themselves successfully, ending up with more food down their fronts or in their hair than in their mouths.  Cat realised that children needed cutlery that was easy to use and specifically designed for their small hands. The concept of Doddl was born!

Cat embarked on months of research and began the process of developing early prototypes. In 2014, having been joined by her sister Rosie, Cat spent 18 months working with child development specialists and product designers to continue testing, designing and developing prototypes to develop what would become the flagship Doddl designs we have today. Following a successful launch in 2016, Laura joined the company in 2017, to help continue building Doddl into an iconic and global children’s mealtime brand. Doddl is now stocked in over 30 countries worldwide, with exciting new products in development.

The Doddl Family

Catherine Dodd

Managing Director
(Mum of three)

Cat is the inventor behind Doddl and combines her creative skills with good business sense to design and develop innovative products for young children to help make mealtimes easier. As a mother of three energetic children (including twins) and a dog, Cat balances a busy home life with the demands of managing a growing business.

Rosie Phelps-Goggin

Marketing Director
(mum of one and three on the way!)

Rosie is a proud former member of Armed Forces and served as an intelligence officer in the RAF for 6 year before moving into a career in business. Rosie juggles being a mum to a boisterous young daughter with her marketing role at Doddl.

Laura Thomas

Sales and Development Director
(mum of two)

Having had a successful career in corporate marketing, Laura swapped it all to manage sales and client relationships for Doddl, a brand she truly believes in.  Whilst spending time talking about Doddl to customers from all over the world is a great role, her most important job continues to be bringing up her 2 sporty kids.

Did you know..?

“It’s a doddle” is a British term of phrase for something that is really easy. This phrase sums up what Doddl is all about; making mealtimes easy and fun for all the family (and it is a genuine coincidence that our Managing Director Cat’s surname is Dodd!)

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